According to 2023 data, over 5.4 million cases of skin cancer are diagnosed each year in the US alone, while Australia remains the highest globally for melanoma rates per capita (American Cancer Society, Cancer Council Australia). Despite the skin being the body’s largest organ and first defense against UV damage, surveys reveal only 34% of Americans consistently use sunscreen. A major challenge lies in problematic or inconsistent sunscreen application, leaving many at risk despite widespread awareness.
Health
9. Unclear Labeling or SPF Claims Unclear labeling and confusing SPF claims often make it difficult for consumers to choose the right sunscreen. SPF, or Sun…