In 2023-2024, over 67% of Gen Z reported prioritizing gut health, marking a significant rise in awareness compared to previous generations (Nutritional Outlook). The digestive system is central not only to nutrient absorption but also to immune function and mental well-being. Yet, gut issues often develop subtly, with symptoms appearing late or remaining unnoticed for long periods. This challenge drives Gen Z to seek innovative solutions and proactive approaches for maintaining digestive wellness before serious problems arise.
Health
16. Synbiotic Beverages Synbiotic beverages—drinks that combine both probiotics (live beneficial bacteria) and prebiotics (fibers that nourish these bacteria)—are quickly gaining popularity among Gen Z, who…