In 2023-2024, over 67% of Gen Z reported prioritizing gut health, marking a significant rise in awareness compared to previous generations (Nutritional Outlook). The digestive system is central not only to nutrient absorption but also to immune function and mental well-being. Yet, gut issues often develop subtly, with symptoms appearing late or remaining unnoticed for long periods. This challenge drives Gen Z to seek innovative solutions and proactive approaches for maintaining digestive wellness before serious problems arise.
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