Herpes simplex virus (HSV) affects over 3.7 billion people under age 50 worldwide and about 48% of Americans under 50, according to 2022 data (WHO, CDC). HSV targets the skin and mucous membranes, causing oral or genital outbreaks. A major challenge is that many cases remain undetected or misdiagnosed, as symptoms are often mild, atypical, or absent, complicating timely management and increasing unintentional transmission.
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