The double chin, or excess fat beneath the chin in the submental area, is a common concern affecting millions worldwide. According to a 2022 report by the American Society for Dermatologic Surgery, 73% of U.S. consumers expressed concern about excess fat under the chin and neck. Similarly, a 2023 UK survey cited by BBC Health highlighted growing cosmetic self-awareness. Despite its prevalence, many delay addressing a double chin, given the challenges of targeting this specific area through traditional means alone.
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