In 2023-2024, diet-related chronic diseases such as heart disease and type 2 diabetes continue to affect over 11 million people globally each year, as reported by the World Health Organization. Despite widespread awareness, many struggle with diet adherence, largely due to a lack of enjoyment and satisfaction. Research shows that enjoyment influences not only our food choices but also the digestive process and long-term behavioral patterns, highlighting the critical role of pleasure in sustainable healthy eating.
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