Gwenyth Paltrow – Jade Egg
A successful actress with many accolades, Gwenyth Paltrow is the founder for her lifestyle brand, Goop. Meant to promote wellness and self-care products, one of the products that Goop promoted was the Jade Egg. A small, egg-shaped object made of jade that was marketed as a way to improve women’s sexual health. The Jade Egg was marketed as a tool to increase vaginal muscle tone, enhance sexual pleasure, balance hormones, and improve overall health. However, there was no scientific evidence to support these claims, and in fact, using a Jade Egg could potentially be harmful.
In 2018, the company settled a lawsuit for $145,000 after making false claims about the Jade Egg. The lawsuit alleged that Goop had made false and misleading claims about the benefits of the Jade Egg and that the product could potentially cause harm. In addition, the use of a Jade Egg could lead to vaginal infections, irritation, and even the risk of the egg breaking and causing internal damage. Experts also warned that there was no evidence to support the idea that using a Jade Egg could improve sexual health or vaginal muscle tone.