Wearing a New Fragrance of Deodorant or Body Spray
In a small 2009 study published in the International Journal of Cosmetic Science, researchers observed that simply wearing a new fragrance can enhance confidence and increase perceived attractiveness to others. The study involved male undergraduates who were divided into two groups: one group received a scented spray with antimicrobial ingredients, while the other group received an unscented spray without antimicrobial ingredients. Over the following days, the men using the scented spray reported heightened self-confidence and a greater sense of attractiveness. Interestingly, when a separate group of women viewed silent videos of these men, they found those wearing the scented spray more attractive, despite being unable to smell them. The researchers concluded that the men using the scented spray exhibited more confident behavior, leading to their increased attractiveness to others.