What’s Up With Mountain Dew And Fresca?
You’ve probably seen the bright green drink on several shelves in your grocery store, but you’re never going to find them in Japan and Europe. Not the way the United States makes it, anyway. Both Mountain Dew and Fresca contain an ingredient called BVO or brominated vegetable oil. This comes from a chemical called bromine, which is in brominated flame retardants. When taken into the body, the levels can build up, resulting in memory loss, as well as skin and nerve problems.
The purpose of the brominated vegetable oil is to keep the citrus flavor from separating from the rest of the beverage. Why? So that it can remain homogenous. Still, despite this, it’s not illegal in the United States to be used as an ingredient. However, a petition started by a teenager in Mississippi to drop the component has led PepsiCo to agree to stop putting it in their Gatorade drinks.