
14. Brazilians Set Trends in the Beauty Industry
Brazil has many unique practices to keep the women of the country looking beautiful. Waxing is a popular practice, especially since the hot climate means that many women find themselves wearing bikinis, shorts, and crop tops through many months of the year. The Brazilian wax in particular is something that’s been adopted by other countries, too.
Brazil has also set hair trends. At one time, keratin smoothing treatments known as a Brazilian blowout were popular because they help deal with the frizz that many Brazilians have from their natural hair and the humidity that they live in. While this has become controversial in recent years because there may be formaldehyde in the treatment, it is still used in other countries around the world. Another hair trend that is catching on in recent years is Veleterapia candle burning. This is a practice where the ends of the hair are twisted so that split ends are exposed. Then, the split ends are burnt off with an open flame. It’s even something that several Brazilian models swear by!